Postscript shopify 35m greylock yckumparaktechcrunch
Postscript shopify 35m greylock yckumparaktechcrunch, a leading SMS marketing platform for Shopify stores, has announced that it has raised $35 million in a Series B funding round led by Greylock. The funding round also saw participation from existing investors Y Combinator and Uncork Capital. The company, which was founded in 2018, has experienced rapid growth in recent years as more and more e-commerce businesses turn to SMS marketing to engage with customers. Postscript’s platform allows Shopify merchants to send targeted text messages to customers, with features such as abandoned cart reminders, product recommendations, and order updates.
Expanding the Platform
With the new funding, Postscript plans to expand its platform and add new features to help merchants grow their businesses. The company will also use the funding to hire more employees and invest in marketing and sales efforts. One area of focus for Postscript is integrating with other e-commerce platforms beyond Shopify. The company aims to become a leading SMS marketing platform for all e-commerce businesses, not just those on Shopify.
The Importance of SMS Marketing
SMS marketing has become increasingly popular in recent years as consumers have become more reliant on their mobile devices. Text messages have an open rate of over 90%, making them a highly effective way for businesses to reach their customers. For e-commerce businesses, SMS marketing can be particularly effective in driving sales and increasing customer engagement. By sending targeted messages to customers at the right time, businesses can encourage repeat purchases and build brand loyalty.
Postscript’s latest funding round is a testament to the growing importance of SMS marketing in the e-commerce industry. With its platform already helping thousands of Shopify merchants drive sales and engage with customers, the company well-positioned to continue its rapid growth and become a leading player in the SMS marketing space.